FAQ

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. It includes various channels like search engines, social media, email, and websites to connect with current and potential customers.

Digital marketing allows businesses to reach a broader audience, target specific demographics, track performance in real-time, and often offers a better return on investment compared to traditional marketing methods.

An effective website should be user-friendly, mobile-responsive, have clear navigation, engaging content, and a strong call-to-action. It should also load quickly and be secure.

Regular updates are important for security, SEO, and user engagement. At a minimum, review and update your website every few months or as needed to reflect changes in your business or industry.

Many modern websites are built with user-friendly content management systems (CMS) like WordPress, allowing you to make changes without technical skills. However, for complex updates or maintenance, consulting a professional is recommended.

Pay-Per-Click (PPC) advertising is an online marketing model where advertisers pay a fee each time their ad is clicked. It’s a way to buy visits to your site, rather than earning them organically.

PPC ads appear on search engines, social media platforms, and other websites. Advertisers bid on keywords related to their business. When a user searches for those keywords or interacts with related content, your ad may be displayed. You only pay when someone clicks on your ad.